Thu 31 Oct - Sat 2 Nov 2019

Inviting visitors to share photos of themselves at an event using a hashtag – a good example from the National Archives

At our recent series of workshops, I spoke about a subject that affects every organisation taking part in the Museums at Night festival: how to promote your events so that your target audience find out about them and come along, as well as how to capture what happens at your events, and how to convert your one-off visitors into fans.

Most of the questions from museums and galleries that I answer over the phone, email and live chat on this website relate to marketing and publicity, and this presentation aims to help your museum or gallery describe your events in a compelling way, create press releases and publicity images that get results, and raise awareness of your events using social media.

Make yourself a cup of tea, and enjoy this 20 minute talk!

Rosie Clarke on festival PR from Culture24 on Vimeo.

You can go through the slide deck in more detail here:

Further reading: You may also find it helpful to explore this detailed content guidance resource from the Family Arts Festival, which explains ways of describing the content of your events in order to overcome perceived barriers, so that families feel confident about buying tickets.

More resources:



Thu 31 Oct - Sat 2 Nov 2019