Thu 31 Oct - Sat 2 Nov 2019

Happy New Year! We’re looking forward to working together with you to create more exciting Museums at Night festivals in 2016.

Our latest case study comes from Judith Hewitt, the co-manager of the Museum of Witchcraft and Magic in Boscastle, Cornwall.


Community event planning

The Museum of Witchcraft and Magic held a fantastic series of events on October 31st 2015. Preparations for the event began at a meeting of the Boscastle Chamber of Trade and Commerce. They generously offered to sponsor a pumpkin carving competition which would be run by the Museum.

Glowing carved turnip lanterns

Carved turnip lanterns outside the museum

We put the call out around the village and were delighted with the number of carved pumpkins we received and the imagination demonstrated by the locals in carving faces and providing props and accessories (we received many entrants including a pirate and a cat!) These Jack O’Lanterns would form the basis of our Harbour parade and procession.

An afternoon of Morris dancing

Lots of costumed dark morris dancers outside a museum

Morris dancers gather outside the Museum

From 2pm, the atmosphere in front of the Museum was transformed as drums banged, sticks were beaten and the morris dancers arrived. We were lucky enough to be visited by three talented groups, who danced for around two hours to the delight of visitors. The first group was Catseye Morris from Cornwall; then Shadow Hunters from Worcestershire (a group specially created for this event); and finally Beltane Border Morris from Devon.

The arrival of the osses

The crowds gathered and as it began to get dark, the Museum was visited by some amazing creatures – the osses! The Lands’ End Obby Oss Penkevyll was joined by Mari Lwyd (meaning “grey mare” in Welsh) from Wales, the Mari Celeste from Monmouth and the Mari Troellog, from Carmarthen.

A Mari Lwyd Obby Oss

Leading an oss towards the museum

If you haven’t seen these before, there’s more information about the Mari Lwyd folk tradition here.

Pwnco ceremony 

The osses performed a pwnco ceremony outside the Museum (video courtesy of Angie Latham), then entered the building to bless it for the coming year. Whilst at the Museum, the osses and their minders were offered traditional Halloween soul cakes and ale by the Museum staff.

Fire dancing and a pumpkin parade

As it got truly dark, the pumpkins were lit in a line down the Harbour and Beltane Border Morris surprised everyone as they performed a fire dance! The crowds later dispersed: many went to the local pub where the party continued.

Crowds watch morris dancers in the dark

Crowds of spectators admire the fire dancing

This 35-minute video from Kieran’s Events shows Boscastle’s Samhain celebration from day to night, showing how the music and dancing created a unique atmosphere.

The Museum by candlelight

The Museum closed for a few hours and then re-opened at 8pm by candlelight. Visitors love to see the Museum and its magical objects lit in this most magical way: the wise woman’s cottage looked particularly beautiful, and we welcomed over 200 people through our doors.

We enjoyed our Museums at Night experience and have received such great feedback that we plan to do it again on an even larger scale on October 29th 2016.

What made the event so successful?

The reason for the success of our event was that we let it grow. People came to the Museum with ideas and enthusiasm and we let them roll with their ideas, providing logistical and organisational support when requested.

We are really happy to have brought Pagans and witches together with the local community and local businesses, and hope to continue this happy relationship into the future.


A woman in a white jumper Judith Hewitt is the co-manager of the Museum of Witchcraft and Magic in Boscastle, Cornwall.

You can follow @witchmuseum on Twitter and find us on Facebook here. To find out more about our work, events and collections please visit our blog:



Thanks, Judith!

If you’d like to write a guest post or share a case study about any aspect of audience development, event planning or marketing in the arts and heritage sector, please email [email protected].

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Thu 31 Oct - Sat 2 Nov 2019