Thu 31 Oct - Sat 2 Nov 2019

The National Museum Directors’ Council (NMDC)’s I Love Museums advocacy campaign launches today, aiming to demonstrate the depth of support for UK museums by empowering the public to share why museums are important to them.


It’s 10:15AM and already, so many people have shared their reasons for loving museums that the #ILoveMuseums hashtag is the top trending topic on Twitter!

I Love Museums provides museums with the tools and resources to turn their audiences into active advocates, as well as adding their support to the nationwide campaign for national and local government support and funding for museums.

More information about the campaign, including a toolkit for museums with details of how to get involved, can be found on the website:

In addition to downloading resources and logos, you can also request a ballot box and printed ballot cards to capture thoughts and feedback from your visitors about why they love your work.

If you have any questions about how this campaign can support your museum, please contact Suzie Tucker, NMDC Head of Strategy and Communications: [email protected]

More resources:



Thu 31 Oct - Sat 2 Nov 2019