Thu 31 Oct - Sat 2 Nov 2019

How to Register Your Event

The event listings for the Museums at Night festival and year-round Lates feed through from Culture24’s database. Here’s a step by step guide explaining how to use it.


1) Make sure your organisation is on Culture24’s database, and that you have a login

Culture24’s Direct Data Entry database (DDE) is the UK’s largest user-generated database of not-for-profit arts and heritage venues and events. Information in the DDE database feeds Culture24’s websites and projects Museum Crush, Show Me and Museums at Night, as well as various partner sites such as the IWM’s First World War Centenary website, and Art UK.

The system is completely free to use, and open to any UK-based, not for profit visual arts or heritage venue/ organisation which is open for the public to visit, like museums, galleries and heritage sites. If you work at such an organisation, it’s probably already listed in the database – you can find out by searching on, or emailing Kate McNab.

If your organisation is not yet listed in the database, please fill in this form and, if your organisation meets the criteria, we will get you set up in the system.

If you need a login so you can access your organisation’s information, keep it up to date and add your listings, you just need to fill in this short form.

Once your venue is on our system, and you’ve got login details it’s simple to register your Museums at Night event listing!


2) Log in to Culture24’s DDE database

When you want to add events into the database, head to the dashboard ( and sign in. You can also get to this link from “Add Listings” in the footer of every page on Museum Crush. If you need a reminder of your username or password, click on “Forgot password?”


3) Register your event

To add an event, click on the Manage your events and exhibitions link.

Scrennshot of Culture24 DDE showing Manage My Events and Exhibitions

Then fill in the event-adding form with as many details as possible. Please use text and regular characters only – our system doesn’t like emojis!

Make sure to include the dates and times that your event starts and ends: without a start and end date, it won’t publish! You can click in these boxes or use the Tab key to navigate between them. Our system uses the 24 hour clock, so if your event begins at 6:30pm, please type 18:30.

A screenshot of a database showing an event date and time


Please upload an image using the Representative Image field:

This really affects how well your event listing stands out:

A screenshot showing event listings with colourful images

Most importantly, do remember to tag your event.

If your event is taking place during the next Museums at Night festival, please tag it as part of the Museums at Night October 2019 programme, and as a Late opening.

If your event is taking place outside of the festival dates, please tag it as a Late opening only.

If you are running a Late opening as part of an ongoing exhibition, you need to create a separate event listing for the Late opening. This is to ensure that only the Late event feeds through to the Museums at Night site. Please tick the Late opening box in your Late event listing. Do not tick the Late opening box in your exhibition listing.

The Museums at Night October 2019 tickbox can be found in the Programme Tags:

A screenshot of a database with Museums at Night programme tags circled in red

The Late opening tickbox can be found in the previous Event type section:

Once you have finished, scroll down to the bottom of the form and click Save. Your event will appear on Culture24 and the Museums at Night website the next time we publish the sites. This usually happens at last twice a day, around lunchtime and at the end of the day.


4) If your event is part of the Museums at Night festival, sign the partnership agreement form

The partnership agreement form spells out what the Museums at Night team will do to promote your event, and what we expect from your organisation in return: for example, sending us a high-resolution image we can use to help market your event. If you have any questions, please contact the team on 01273 523983 and we’ll be happy to help.


Get started!

Thu 31 Oct - Sat 2 Nov 2019