Culture24 today publish three reports focusing on the role and impact of Museum Lates on the night-time economy.
- A Culture of Lates, funded by Arts Council England, focuses on the UK
- An International Culture of Lates, produced by Nick Stockman and supported by the Winston Churchill Memorial Trust, takes an international perspective
- The Late Like A Local report, sponsored by Airbnb, studies the role Lates play in cultural tourism
All the reports, and an Executive Summary, are available to download for free by clicking the links above, and access to the rich range of charts, maps, reports and data that inform the research is available by emailing LatesResearch@culture24.org.uk.
This three-part study into after-hours events in museums and galleries and their role in the night-time economy – the first research of this kind in the world – has revealed the extent to which they are now part of the fabric of the UK museum offer. The reports are packed with data from nine years of Lates events, and insights from Museum Lates programmers and night-time economy experts from the UK and around the world.
The reports reveal the scale of after-hours museum and gallery openings and events in the UK; why venues do, and don’t, open after hours; what kinds of events they offer; where the hot and cold spots are in the UK and much more about the role Lates have in the context of night-time economy issues. The research also tackles how Lates can make a contribution to diversifying the night-time economy and helping UK towns and cities provide a more balanced evening cultural offer.
6 key findings from these reports:
- 18,198 Lates events have been registered with Culture24 since January 2009 – 72,000 when the events not registered with Culture24 are taken into account
- 29% (3,790) cost £10 or less (charged-for Lates events registered on the Culture24 database)
- £9.6m of ticket revenue was earnt from Lates events – 5% year on year growth would earn an extra £7.7m over five years
- 2,555 UK venues have registered a Lates event with Culture24 since 2009
- 72.9% of public survey respondents said they want more events in their area
- 59.1% of respondents said more Lates events in other locations apart from their home town would make those destinations more attractive to visit
As Lucy Woodbridge, Head of Visitor Events at the Natural History Museum concludes in the report foreword:
“Do you want to be part of a Culture of Lates? If the answer is yes, fantastic – you are part of a movement which will ensure a bright future for our sector.”
We’d like to thank everyone who contributed their time to this research.
A Culture of Lates conference, National Gallery, London, 1 June 2018
We’ll be exploring some of the findings and recommendations from these reports at the UK’s first ever conference about cultural Lates for after-hours events programmers, venue decision-makers, independent producers and night-time economy people.
Join us at the National Gallery on Friday June 1 to explore the role of after-hours events in the context of the night-time economy, network with museum programmers and event organisers from the UK and abroad, learn how after-hours programming generates income for cultural organisations and visitor destinations, and take home top tips on running successful, unique Lates events.