Thu 31 Oct - Sat 2 Nov 2019

Using Humour in Brand Communication

Museum of Brands

27/04/2020 18:30 - 21:00

In this stimulating talk, semiotician and amateur stand-up comedian Chris Arning will tell us how and why humour is so pervasive in culture today. Based on some ground-breaking research done for the BBC which involved identifying humour types across consumer generated content, Chris shows how humour may be understood analytically; dissecting content from ad campaigns to politics to memes. Chris is a specialist and thought leader in the worlds of semiotics and consumer insight. His agency Creative Semiotics specialises in creative strategy and problem solving for brands. His clients have included the BBC, Pepsico, BMW Mini, Unilever and Radio Centre. Chris is a performance poet and does stand up at open mics. He is planning an Edinburgh one man show: Semiotician Impossible. The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

Event type
Event / Late opening / Workshop, club or activity / Course or class / Lecture, talk or reading
Age range
18+
Prices
Adult £26
Student £13
Event location

Museum of Brands
111-117 Lancaster Road Notting Hill
London
Greater London
W11 1QT

Using Humour in Brand Communication

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Thu 31 Oct - Sat 2 Nov 2019