Thu 31 Oct - Sat 2 Nov 2019

The Moon: Rebranding an International Icon

Museum of Brands

05/10/2020 18:30 - 21:00

Join Moon Festival Artistic Director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. This talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers. The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

Event type
Event / Workshop, club or activity / Late opening / Course or class / Lecture, talk or reading
Age range
18+
Prices
Adult £26
Student £13
Event location

Museum of Brands
111-117 Lancaster Road Notting Hill
London
Greater London
W11 1QT

The Moon: Rebranding an International Icon

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Thu 31 Oct - Sat 2 Nov 2019